EMA
The secret industry problem. Only a small fraction of the Cloud UC features available to customers are being used. It's a big problem for Service Providers.
What if Cloud UC platforms were adaptive? Automatically and in real time reconfiguring themselves to meet the changing needs of its subscribers as they went about their day?
BroadSource invented EMA, our Mobile Assistant application for iOS and Android that transforms Cloud UC into Adaptive Cloud UC. It drives daily consumption of services without explicate user intervention.
EMA creates wonderfully simple user experiences we call 'Recipes'. These Recipes are downloaded to the subscribers mobile handset, run in background and interact with the Cloud UC features. It means dormant features are now being consumed and the Cloud adapts to the changing communications needs of Cloud UC subscribers. Habits are formed and habits are hard to break!
EMA is the convergence point that links the physical world of the Cloud UC subscriber ( a real person ! ) to the digital world of their now remote 'somewhere in the cloud' Cloud UC service.
Creating real time contextual awareness means EMA intelligently reconfigures the array of Cloud features without any user intervention.
The right features are activated and de-activated at the right time, without feature conflict, without manual intervention. No longer does a user need to remember to change from 'Business' to 'Personal' Persona after hours.
EMA's patented user experiences are intuitive and innately human. The genius is the simplicity.
Simple Persona Management
"When I'm away from the office, make sure my Personal Profile is active"
Better Customer Service
"When I'm busy onsite, have my office answer my customer calls."
Interruption free meetings
"When we all sit down for meetings, we won't be disturbed."
One Mobile, Multiple numbers
"I have all my different numbers active on one mobile phone, not three!"
MOBILE SENSORS and IOT
Recipes combine any number of the mobile phones sensors and the array of BroadWorks Cloud UC features to remove the need for a person to actively interact with their service. The Cloud UC service just knows when the user leaves the office, or enters the boardroom for a meeting.
A location, or simple gesture or the time can all be triggers to re-configure the Cloud UC service.
BroadSource has developed an extensive portfolio of Recipes that reflect the different situations in the 'day in the life of a Cloud UC user'. These Recipes are stored within the Service Provider's environment made available to download to the customer's mobile phone.
The Recipe combinations are endless with both the handset manufactures and BroadSoft (Cisco) continuing to evolve their platforms, creating brand new Recipe ideas every day.
