Podcast: The Future of AI Driven Data Security

BroadSource has officially launched SecurePII, a cutting-edge real-time redaction platform designed to protect Personally Identifiable Information (PII) in telecommunications networks. In a special Cloud Communications Alliance (CCA) podcast, Haydn Faltyn, BroadSource CEO, Bill Placke, BroadSource President, Americas, joined Doug Green to discuss the technology, its market impact, and why service providers should take notice.

The Growing Need for Real-Time PII Protection

BroadSource has long been a leader in delivering technology solutions to cloud communications providers. With SecurePII, they are addressing a critical issue in telecommunications – how to protect PII that traverses carrier networks.

The demand for real-time data redaction has surged due to increasing regulatory requirements, including CCPA, GDPR, HIPAA, and the evolving PCI DSS 4.0 standard.

Haydn explains, “We launched SecureCall as a PCI-compliant platform for credit card redaction last year. But service providers and enterprises alike need more—protection beyond just payment information. SecurePII extends our technology to safeguard all forms of personal data in voice communications.”

Shifting the Compliance Conversation

Bill highlights the legal and compliance challenges that enterprises face, as regulators worldwide introduce stricter measures around data privacy.

“Legal teams are often forced to say ‘no’ to new initiatives because of concerns over PII exposure. SecurePII flips the script—by redacting sensitive data in real time, businesses can fully leverage AI, analytics, and automation without compliance roadblocks.”

A Game Changer for AI-Driven Business Communications

The rise of AI and large language models (LLMs) has created a data dilemma for enterprises: how can they safely utilise voice data for AI applications, customer analytics, and automation without violating data privacy laws?

With SecurePII, BroadSource provides a solution that allows organisations to extract value from their data without storing or processing sensitive customer information. By removing PII in real-time, businesses can:

• Enhance AI training models without compliance risks
• Increase customer trust by ensuring privacy protection
• Reduce operational risks and costs associated with data breaches and regulatory fines

Impact on Contact Centres and CX

A core use case for SecurePII is contact centres, where credit card details, account numbers, and personal information are frequently exchanged over voice channels. The platform ensures:

• Seamless transactions without the risk of human agents being exposed to sensitive data
• A frictionless customer experience that retains the personal touch while safeguarding information
• Higher revenue retention—BroadSource has observed a 9% increase in revenue when businesses implement SecurePII in customer interactions

BroadSource’s mission is clear—to empower service providers with the tools to protect their networks, comply with global regulations, and enable the future of AI-driven business communications. With SecurePII, they are delivering a next-generation compliance and security solution that meets the needs of modern enterprises.

BroadSource has launched a dedicated website for SecurePII, providing resources, case studies, and implementation details.

About BroadSource

BroadSource is a global leader in software development and telecommunications engineering, specialising in cloud communications solutions. With a strong commitment to security and regulatory compliance, BroadSource designs and delivers innovative products that empower businesses to safeguard sensitive customer data. By integrating cutting-edge security measures with seamless digital transformation strategies, BroadSource enables organisations to navigate evolving industry challenges while maintaining trust, compliance, and operational efficiency.

For pricing options, contact sales@broadsource.com.au

For media enquiries, contact Jacqueline Thals marketing@broadsource.com.au