The first and only way for Webex Calling partners to deliver a mass market method of securing card payments by phone.
Now PCI DSS compliance is achievable for all Webex Calling services in all businesses, not just the big call centres.
Combining EMU SecureCall and a Webex Calling subscription allows a business to better manage risk and escalating costs of PCI-DSS compliance by 'outsourcing' the card payment process to the BroadSource Cloud.
Webex Calling customers benefit by reduced :
The technology ensures that no customer card details are shared over the Webex Calling network when customers pay by phone.
When choosing a Service Provider, businesses vote security as the highest priority in their selection criteria. It has become the next 'must-have' in a Service Providers product portfolio to remain competitive.
Right now, businesses cannot safely use their Cloud Communications service to securely take card payments in office accounts teams, retail point of sale or local government settings.
The 'phone service' is simply not solving the business's need to deliver their mandatory PCI-DSS compliance obligations.
The risks, for all businesses taking card payments by phone are high. The volume of calls is increasing and the insurance and compliance costs are escalating.
As a business imperative, they are forced to continue to take payments by phone to meet their customer's expectations and meet their revenue targets.
EMU SecureCall is bundled with Webex Calling subscriptions and positioned as a non-discretionary value-added service. It differentiates the Webex Calling offering, increasing ARPU and reducing customer churn.
All businesses that take card payments must demonstrate to their bank that they are PCI-DSS compliant . VISA and Mastercard mandate this.
Online and expensive Contact Centre solutions do exist, but cannot economically scale down businesses that require secure card payments in office accounts teams, retail points of sale and local government settings. These are the typical locations where you will find a Webex Calling service.
Taking card payments by phone is a critical way to engage with customers and secure sales, however, it has also become the weakest link in a business’s cyber security solution.
EMU SecureCall economically solves business risks, and costs, by securing the phone call between the customer and the business as the payment is being made. EMU SecureCall interacts with Webex Calling to capture and mask card holder details, keeping customer sensitive information secure.
This means a business can:
Customers demand and expect to be able to make purchases from businesses through a multitude of different channels, including the ability to make purchases by phone. Businesses need to adapt and cater for the many ways people wish to make purchases. They need to ensure that customer card details are protected at all times.
In this era of increasing credit card fraud and data breaches, customers need to be confident that their credit card details are not copied, stored or compromised in any way. Customers are increasingly worried when asked to 'read out' their card details to someone they don't know. The are frustrated when the business 'transfers' them to an automated IVR for payment or are told to complete a transaction 'online' or to 'visit a store'.
EMU SecureCall provides Cloud Collaboration Providers with the opportunity to offer business customers a solution that ensures customer card data does not enter the business during a payment by phone. It is a new way for Webex Calling Partners to deliver a mass market method of securing card payments over Cisco's Global Webex Collaboration network.
The EMU SecureCall Cloud 'peers' with the Webex Calling Cloud.
A SIP trunk interconnects the Webex Calling Cloud with the BroadSource PCI-DSS complaint EMU SecureCall Cloud.
The EMU SecureCall Cloud delivers the PCI-DSS compliance obligations on behalf of the business and controls the Webex call between the business (Merchant) and their customer.
The Merchant secures the Webex call 'just in time' before the payment needs to be made.
Uniquely, the Customer and the Merchant remain together on the call. No transfers to an automated IVR. They stay talking throughout the entire call.
EMU SecureCall is activated by the Merchant 'just in time' to secure the call before the customer is asked to enter their card details.
The Customer enters their card details. The Merchant does not.
Once the Merchant 'secures the call', the Customer, using the key pad on their telephone enters their card details.
The EMU SecureCall web app shows the Merchant the 'masked' customer details as they are entered. The Merchant can support the customer while they talk,
Once the Merchant sees the customer card details have been correctly entered, they submit the payment.